For small businesses, managing customer relationships is the key to growth. A Customer Relationship Management (CRM) system helps you track leads, manage sales pipelines, and improve communication with clients.
The good news is that WordPress has powerful CRM plugins and integrations that can turn your website into a sales and customer management hub.
Here are the best WordPress CRMs for small businesses you can start using today.
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1. HubSpot CRM
Overview:
HubSpot CRM integrates seamlessly with WordPress through the official HubSpot plugin.
Features:
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Contact management and lead tracking.
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Built-in forms, popups, and live chat.
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Email marketing tools with automation.
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Detailed analytics and reporting.
Best For: Small businesses that want an all-in-one free CRM solution with marketing features.
2. WP ERP
Overview:
A complete WordPress-based business management tool, including CRM, HR, and accounting.
Features:
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Contact and company management.
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Activity logs and communication history.
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Email notifications and scheduling.
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Extendable with HRM and accounting modules.
Best For: Businesses that want to manage everything inside WordPress without third-party tools.
3. FluentCRM
Overview:
A self-hosted CRM plugin built exclusively for WordPress.
Features:
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Manage leads and customer lists directly in WordPress.
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Advanced email marketing automation.
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Integration with WooCommerce, LMS, and membership plugins.
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Unlimited emails without extra cost.
Best For: Businesses that want full control of data and avoid monthly SaaS fees.
4. Zoho CRM (with WordPress Integration)
Overview:
Zoho CRM is a cloud-based solution that integrates with WordPress via plugins and APIs.
Features:
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Contact and lead management.
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Sales forecasting and reporting.
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Workflow automation.
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Mobile app for sales teams.
Best For: Growing small businesses that need a scalable CRM solution.
5. Groundhogg
Overview:
A marketing automation and CRM plugin designed for WordPress users.
Features:
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Email marketing automation and funnels.
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Contact management and segmentation.
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Integration with WooCommerce and membership sites.
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GDPR-compliant contact storage.
Best For: Small businesses looking for a marketing-focused CRM.
6. Jetpack CRM
Overview:
Developed by the creators of WordPress.com, Jetpack CRM is a lightweight CRM plugin.
Features:
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Simple contact management.
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Invoicing and quote tools.
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Easy integration with WooCommerce.
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Extendable with premium extensions.
Best For: Freelancers and small businesses that want a simple, no-frills CRM.
7. Salesforce (via WordPress Integration)
Overview:
Salesforce is one of the most powerful CRMs in the world, and you can connect it with WordPress using integration plugins.
Features:
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Lead and contact management.
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AI-powered sales insights.
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Advanced analytics and automation.
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Huge ecosystem of integrations.
Best For: Small businesses planning to scale fast and need enterprise-level features.
FAQ
Q: What is the best free CRM for WordPress?
HubSpot CRM and Jetpack CRM are great free options for small businesses.
Q: Can I use a CRM inside WordPress without external tools?
Yes, plugins like FluentCRM, Groundhogg, and WP ERP are self-hosted and run entirely in WordPress.
Q: Which CRM works best with WooCommerce?
FluentCRM, Jetpack CRM, and Groundhogg integrate very well with WooCommerce.
Q: Do I need a CRM if I already use email marketing tools?
Yes, a CRM gives you deeper insights into customer behavior, sales tracking, and relationship management beyond just email campaigns.
Q: Which CRM is best for scaling a small business?
Zoho CRM and Salesforce are excellent choices for businesses planning long-term growth.
👉 With the right CRM, your WordPress site can become more than a website—it can be a complete customer management and sales tool for your small business.