Email Marketing Specialist Kota Cimahi

Part Time   Kota Cimahi

231 Deadline 25/12/25

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Responsibilities:

Develop and execute comprehensive go-to-market plans designed to increase brand awareness, drive lead generation, and enhance customer engagement.
Lead the planning and execution of demand generation campaigns, ensuring they are aligned with overall sales and marketing objectives, with a focus on increasing conversion rates.
Design and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.
You'll work closely with the creative team to craft compelling email content that resonates with diverse audiences.
Utilize CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot, HubSpot) to create, track, and optimize email marketing workflows and campaigns.
Work closely with the email marketing team to analyze open rates, click-through rates, and conversion metrics to continuously improve messaging and engagement strategies.
Leverage data segmentation and list management to deliver tailored email content, improving lead nurturing and lifecycle management.
Identify and optimize Points of Interaction (POI) across channels to enhance the effectiveness of campaigns, with a specific focus on email touchpoints.
Collaborate with cross-functional teams to produce content for email marketing, social media, and other communication channels supporting demand generation initiatives.
Continuously analyze and adjust campaigns based on performance metrics, ensuring the best possible ROI and engagement from email campaigns.
Use customer insights, behavior data, and A/B testing to optimize email content, subject lines, calls-to-action, and overall campaign strategy.
Track, report, and share key email marketing metrics, including lead conversion rates, customer acquisition costs, and campaign ROI, offering actionable insights for improving future campaigns.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
2+ years of experience in demand generation or digital marketing, with at least 2 years of experience managing email marketing programs and teams.
Extensive knowledge of email marketing best practices, including segmentation, A/B testing, copywriting, and analytics.
Proficiency in CRM systems and marketing automation platforms (e.g., Marketo, Eloqua, Pardot, HubSpot).
Strong project management skills, including budget management, deadline adherence, and resource allocation.
Excellent communication, leadership, and problem-solving abilities.
Proven ability to analyze and optimize email campaign performance for better engagement and higher conversion rates.
Experience creating targeted email campaigns and automated workflows for lead nurturing and lifecycle management.

Preferred Skills

Experience in SaaS or technology-driven environments.
Knowledge of content creation, SEO, and SEM best practices.
Ability to collaborate with sales teams to align email marketing efforts with broader revenue goals.
Expertise in email list management, segmentation, and personalization.
Strong proficiency in copywriting for email campaigns.
Experience with email data protection, authentication protocols, and compliance standards.
Creative thinking to design innovative and engaging email content.
Proficiency in analytics and A/B testing to improve email campaign performance.
Solid understanding of building campaigns that engage and delight prospects.

Perusahaan: Traackr ID

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