Growth Associate Pluang Situbondo

Full Time   Situbondo

285 Deadline 31/12/25

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Your expertise will drive sustainable organic growth, enhance user engagement, and optimize the performance of our entire digital ecosystem, contributing to Pluang’s overall success.


Responsibilities:



Strategy

Organic Growth Initiatives: Design and execute technical growth hacking strategies to boost website traffic, app downloads, and user acquisition through content repurposing, cross-platform collaborations, and data-driven A/B testing.

SEO Strategy: Develop and implement holistic SEO strategies to improve organic search rankings across web and video platforms (e.g., YouTube SEO optimization)

ASO Strategy: Optimize app store listings, metadata, and creatives to enhance visibility and rankings in app stores (Google Play, App Store), aligning with platform algorithms.

Keyword & Trend Research: Conduct in-depth keyword and trend analysis for SEO, ASO, and social platforms (Instagram & YouTube search trends) to identify high-value opportunities.

Paid Media Promotion : Strategically boost media releases and high-impact content on major outlets to rank for anchor keywords and drive authority.


Execution

SEO: Optimize on-page content, technical SEO, and content health by collaborating with writers to align content with SEO best practices and user intent.

ASO: Optimize app store listings, conduct localization and testing, and benchmark against top-performing apps to identify growth opportunities.

YouTube Optimization: Boost video discoverability by optimizing titles, descriptions, tags, and thumbnails using tools like VidIQ.

Paid Media Promotion: Identify high-impact keywords and strategically amplify media releases and content on major outlets to enhance authority and visibility.

Creative Collaboration: Partner with content and creative teams to ensure all digital assets are optimized for SEO, ASO, and platform-specific algorithms.

A/B Testing: Run experiments to refine metadata, CTAs, and content formats for maximum organic growth across websites, apps, and platforms.

Performance Health: Improve website/app health metrics (e.g., Core Web Vitals, keyword rankings) to exceed industry benchmarks and dominate high-intent keywords.


Reporting & Collaboration:

Monitor key metrics for SEO, ASO, YouTube, and paid media promotions, analyze data & base recommendations on these insights.

Collaborate with Product, Marketing, Creative, Content, and Data teams to ensure data-driven strategies that align with business goals.

Report campaign performance and insights to stakeholders, providing data-driven recommendations for improvement.



Continuous Improvement:

Stay Informed & Learn: Stay updated on the latest SEO and ASO trends, algorithms, and best practices, while continuously improving skills through learning opportunities.

Experimentation: Innovate and experiment with new optimization techniques to enhance website traffic and user engagement.



Requirements:

Education: Bachelor’s degree in Marketing, Business, Engineering, or related field.

Experience: 3-5 years in SEO/ASO strategy development and execution, including SMO and YouTube optimization.

Technical Skills: Proficiency in tools including Google Analytics, Search Console, Ahrefs, App Annie, Sensor Tower, Mobile Action, VidIQ, Hootsuite, Google Play Console, and App Store Connect.

Analytical Skills: Advanced data analysis with Looker Studio/Excel for keyword research and insights.

SEO Knowledge: Expertise in E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), YMYL content, and latest SEO trends/algorithms.

Project Management: Ability to manage multiple projects, set goals, meet deadlines, and collaborate cross-functionally.

Paid Media Promotion: Experience amplifying media releases via high-impact keywords to boost authority/visibility.

YouTube Optimization: Optimize videos (titles, descriptions, tags, thumbnails) using tools like VidIQ.

Social Media Optimization: Proficiency in Instagram SEO (hashtags, captions, profile optimization) to drive engagement/visibility.


Work Environment Details

Attractive compensation package - competitive salary, flexible bonus scheme. We are always looking for ways to promote and inspire innovation. So, come build your dream with us.

Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.

Healthy work environment - company-sponsored medical program, food, and beverage program, open communication. Friendly policies to support Work-life balance, team building, and celebrations.

Perusahaan: PT Bumi Santosa Cemerlang

+ Lamar Kerja