Headless WordPress with Next.js Tutorial: Complete Guide

Update 15/09/25 · Read 5 minute

Headless WordPress is gaining massive traction among developers and businesses that want modern, scalable, and lightning-fast websites.

By decoupling WordPress from its traditional PHP-based frontend, you can use it purely as a Content Management System (CMS), while building your frontend with a modern framework like Next.js.

In this tutorial, we’ll walk through the core concepts, setup process, and step-by-step guide to building a Headless WordPress website with Next.js. This guide is designed for developers in Canada or anyone planning to create high-performance WordPress websites with modern web technologies.


What is Headless WordPress?

Headless WordPress means using WordPress only as a backend CMS. Content is created and managed in the WordPress dashboard, but it’s delivered to a separate frontend through APIs like REST API or GraphQL.

Benefits of Headless WordPress:

  • 🚀 Performance Boost – Next.js provides server-side rendering and static site generation.
  • 🔒 Better Security – No direct connection between WordPress themes/plugins and your frontend.
  • 🎨 Design Freedom – Unlimited frontend design possibilities without WordPress theme restrictions.
  • 🌎 Scalability – Easily handle high traffic, especially important for Canadian businesses with national or global reach.
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Why Choose Next.js for WordPress?

Next.js is a React-based framework that makes it easy to build SEO-friendly, high-performance applications. Its features are a perfect match for Headless WordPress:

  • Server-Side Rendering (SSR): Great for SEO and dynamic content.

  • Static Site Generation (SSG): Blazing-fast static pages, ideal for blogs or corporate sites.

  • Incremental Static Regeneration (ISR): Update pages in real time without rebuilding the entire site.

  • Seamless API integration: Works perfectly with WordPress REST API or WPGraphQL.


Prerequisites

Before you start building, make sure you have:

  1. WordPress installed (either locally using MAMP/XAMPP, or on a hosting provider in Canada).

  2. WPGraphQL plugin installed (optional, but highly recommended).

  3. Node.js and npm (or yarn) installed on your system.

  4. Basic knowledge of React.js and JavaScript.


Step-by-Step Tutorial

1. Create a Next.js Project

Run the following command in your terminal:

npx create-next-app headless-wp-next
cd headless-wp-next
npm run dev

Now your Next.js development server should be running at:

👉 http://localhost:3000


2. Connect Next.js to WordPress

WordPress automatically exposes a REST API endpoint:

  • https://yourdomain.com/wp-json/wp/v2/posts

If you’re using WPGraphQL, the endpoint will be:

  • https://yourdomain.com/graphql

3. Fetch WordPress Posts in Next.js

Here’s how to fetch posts using REST API with getStaticProps:

// pages/index.js
export async function getStaticProps() {
const res = await fetch('https://yourdomain.com/wp-json/wp/v2/posts');
const posts = await res.json();

return {
props: {
posts,
},
revalidate: 10, // ISR: revalidate every 10 seconds
};
}

export default function Home({ posts }) {
return (
<div>
<h1>Headless WordPress with Next.js</h1>
<ul>
{posts.map((post) => (
<li key={post.id}>{post.title.rendered}</li>
))}
</ul>
</div>
);
}

4. Create Dynamic Routes for Blog Posts

To display single post pages:

// pages/posts/[id].js
export async function getStaticPaths() {
const res = await fetch('https://yourdomain.com/wp-json/wp/v2/posts');
const posts = await res.json();

const paths = posts.map((post) => ({
params: { id: post.id.toString() },
}));

return { paths, fallback: false };
}

export async function getStaticProps({ params }) {
const res = await fetch(`https://yourdomain.com/wp-json/wp/v2/posts/${params.id}`);
const post = await res.json();

return { props: { post } };
}

export default function Post({ post }) {
return (
<article>
<h1>{post.title.rendered}</h1>
<div dangerouslySetInnerHTML={{ __html: post.content.rendered }} />
</article>
);
}

5. Optimize Your Headless WordPress + Next.js Setup

  • Use ISR (Incremental Static Regeneration): Keep your blog updated without full rebuilds.

  • Optimize images with next/image: Fetch WordPress images and serve them optimized.

  • SEO Optimization: Add next/head for meta tags and integrate SEO plugins like Yoast or Rank Math in WordPress.

  • Deploy to Vercel or Netlify: Perfect for Canadian websites with CDN distribution for faster loading.

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Advanced Setup Options

  • WPGraphQL Integration: Instead of REST, use GraphQL queries for more flexible data fetching.

  • Headless WooCommerce: Combine WordPress eCommerce with Next.js frontend for a modern online store in Canada.

  • Authentication: Add JWT or OAuth for protected routes and member-only content.


FAQ

1. Do I need to know React to build Headless WordPress with Next.js?
Yes, since Next.js is based on React, you’ll need at least basic React knowledge.

2. Which API should I use, REST API or GraphQL?
For simple blogs, REST API is enough. For larger, more complex sites, GraphQL is recommended.

3. Can I host WordPress on a regular Canadian hosting provider?
Yes. WordPress stays on standard hosting, while Next.js is usually deployed on Vercel, Netlify, or a VPS.

4. Is Headless WordPress worth it for small businesses in Canada?
If performance, SEO, and scalability are priorities, yes. But for very small sites, traditional WordPress may be easier.

5. Can I use WooCommerce in a headless setup?
Yes, WooCommerce APIs can be consumed in Next.js, making it perfect for Canadian e-commerce stores.