Job Description

We are looking for an experienced SEO Specialist with experience in the nuanced APAC market to join our Digital Marketing team. This role will lead the growth of our organic search presence in the APAC region, specifically in the Australia, New Zealand, Singapore, Korea, Japan, China, Indonesia, Malaysia, and India markets. The ideal candidate will have a strong understanding of SEO best practices, experience managing SEO activities across several domains and a deep knowledge of the regional market dynamics.

Basic Requirements

Note: This role will be remote.

Core Responsibilities

Lead our APAC SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for the APAC market.
Consistently identify opportunities for APAC SEO growth, optimising existing content and producing new content.
Monitor and analyse website performance using SEO tools and analytics to identify trends and actionable insights.
Strategise, edit and optimise high-quality, localised content that aligns with SEO best practices.
Manage activities with freelance writers and localisation specialists to help propel APAC SEO efforts.
Closely track and report on SEO KPIs, effectively communicating key data insights.
Conduct frequent competitor analyses to identify gaps and opportunities for improvement.
Stay nimble among algorithm changes and SEO industry developments.
Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels.
Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.
Assist in the creation and optimisation of localised landing pages and other digital assets.

Basic Requirements

Fluency in English
Proficiency in other dominant APAC languages is highly desired (e.g. Mandarin, Korean, Malay, Japanese, Hindi)
3+ years of proven experience developing, executing and reporting on SEO initiatives in APAC
3+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
3+ years of strategizing and editing SEO content; experience writing SEO content is a plus
3+ years working with using website analytics tools such as Google Analytics
Experience with the APAC market and an understanding of cultural nuances and regional differences
3+ years working with heatmap tools such as Hotjar or Mouseflow
Familiarity with strategies to improve domain authority
Receptive to testing new strategies with the evolving search landscape
Familiarity with content management systems such as WordPress
Working knowledge of CRM software such as HubSpot
Demonstrates interest in the latest news and trends relating to SEO
Self-starter who doesn’t need to be closely managed, and can freely collaborate with team members
Excellent communication skills
Strong organisational and project management skills

Salary : N/A

Company : Motorola AU

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