Headless WordPress is gaining massive traction among developers and businesses that want modern, scalable, and lightning-fast websites.
By decoupling WordPress from its traditional PHP-based frontend, you can use it purely as a Content Management System (CMS), while building your frontend with a modern framework like Next.js.
In this tutorial, we’ll walk through the core concepts, setup process, and step-by-step guide to building a Headless WordPress website with Next.js. This guide is designed for developers in Canada or anyone planning to create high-performance WordPress websites with modern web technologies.
Contents
What is Headless WordPress?
Headless WordPress means using WordPress only as a backend CMS. Content is created and managed in the WordPress dashboard, but it’s delivered to a separate frontend through APIs like REST API or GraphQL.
Benefits of Headless WordPress:
- 🚀 Performance Boost – Next.js provides server-side rendering and static site generation.
 - 🔒 Better Security – No direct connection between WordPress themes/plugins and your frontend.
 - 🎨 Design Freedom – Unlimited frontend design possibilities without WordPress theme restrictions.
 - 🌎 Scalability – Easily handle high traffic, especially important for Canadian businesses with national or global reach.
 
Why Choose Next.js for WordPress?
Next.js is a React-based framework that makes it easy to build SEO-friendly, high-performance applications. Its features are a perfect match for Headless WordPress:
- 
Server-Side Rendering (SSR): Great for SEO and dynamic content.
 - 
Static Site Generation (SSG): Blazing-fast static pages, ideal for blogs or corporate sites.
 - 
Incremental Static Regeneration (ISR): Update pages in real time without rebuilding the entire site.
 - 
Seamless API integration: Works perfectly with WordPress REST API or WPGraphQL.
 
Prerequisites
Before you start building, make sure you have:
- 
WordPress installed (either locally using MAMP/XAMPP, or on a hosting provider in Canada).
 - 
WPGraphQL plugin installed (optional, but highly recommended).
 - 
Node.js and npm (or yarn) installed on your system.
 - 
Basic knowledge of React.js and JavaScript.
 
Step-by-Step Tutorial
1. Create a Next.js Project
Run the following command in your terminal:
Now your Next.js development server should be running at:
2. Connect Next.js to WordPress
3. Fetch WordPress Posts in Next.js
Here’s how to fetch posts using REST API with getStaticProps:
// pages/index.js
export async function getStaticProps() {
const res = await fetch('https://yourdomain.com/wp-json/wp/v2/posts');
const posts = await res.json();
return {
props: {
posts,
},
revalidate: 10, // ISR: revalidate every 10 seconds
};
}
export default function Home({ posts }) {
return (
<div>
<h1>Headless WordPress with Next.js</h1>
<ul>
{posts.map((post) => (
<li key={post.id}>{post.title.rendered}</li>
))}
</ul>
</div>
);
}
4. Create Dynamic Routes for Blog Posts
To display single post pages:
5. Optimize Your Headless WordPress + Next.js Setup
- 
Use ISR (Incremental Static Regeneration): Keep your blog updated without full rebuilds.
 - 
Optimize images with
next/image: Fetch WordPress images and serve them optimized. - 
SEO Optimization: Add
next/headfor meta tags and integrate SEO plugins like Yoast or Rank Math in WordPress. - 
Deploy to Vercel or Netlify: Perfect for Canadian websites with CDN distribution for faster loading.
 
Advanced Setup Options
- 
WPGraphQL Integration: Instead of REST, use GraphQL queries for more flexible data fetching.
 - 
Headless WooCommerce: Combine WordPress eCommerce with Next.js frontend for a modern online store in Canada.
 - 
Authentication: Add JWT or OAuth for protected routes and member-only content.
 
FAQ
1. Do I need to know React to build Headless WordPress with Next.js?
Yes, since Next.js is based on React, you’ll need at least basic React knowledge.
2. Which API should I use, REST API or GraphQL?
For simple blogs, REST API is enough. For larger, more complex sites, GraphQL is recommended.
3. Can I host WordPress on a regular Canadian hosting provider?
Yes. WordPress stays on standard hosting, while Next.js is usually deployed on Vercel, Netlify, or a VPS.
4. Is Headless WordPress worth it for small businesses in Canada?
If performance, SEO, and scalability are priorities, yes. But for very small sites, traditional WordPress may be easier.
5. Can I use WooCommerce in a headless setup?
Yes, WooCommerce APIs can be consumed in Next.js, making it perfect for Canadian e-commerce stores.