Rachel Gilmore: Career, Media Work, and Independent Journalism in Canada

Rachel Gilmore is a Canadian journalist and independent media creator who has built her reputation through bold reporting, commentary, and digital engagement.

Known for her strong presence across podcasts, newsletters, and social media, Gilmore represents a new wave of Canadian journalism that combines traditional reporting with modern, independent platforms.

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Early Career and Journalism Background

Rachel Gilmore began her career as a journalist covering politics, current affairs, and social issues in Canada. She worked in mainstream Canadian media, gaining experience in political reporting, commentary, and digital news coverage.

Her reporting often touched on:

• Canadian federal politics.

• Social justice and diversity issues.

• Online misinformation and extremism.

Her direct approach and willingness to engage on controversial issues helped her build a strong personal brand but also attracted criticism and public debate.

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Transition to Independent Media

After her work in traditional media outlets, Rachel Gilmore shifted toward independent journalism, where she could maintain greater editorial control and build a direct relationship with her audience.

Her independent projects include:

1. Bubble Pop with Rachel Gilmore (Newsletter)

   • Published on Substack.

   • Covers Canadian politics, cultural issues, and trending stories.

   • Written with a conversational, critical tone aimed at younger and digitally savvy readers.

2. Bubble Pop with Rachel Gilmore (Podcast)

   • Weekly podcast available on Apple Podcasts and Spotify.

   • Features commentary on the biggest Canadian news stories.

   • Positions itself as “news without the spin,” targeting audiences seeking authenticity over corporate media narratives.

3. Digital Engagement

   • Active on TikTok, Instagram, Twitch, and Bluesky.

   • Uses short-form video to break down complex political topics.

   • Appeals to younger Canadians who consume news primarily on social platforms.

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Business Model and Independent Journalism

Unlike traditional journalists tied to corporate media outlets, Rachel Gilmore has built a business model around independent media:

• Substack Newsletter: Subscription-based revenue from readers who support her writing.

• Podcast Sponsorships: Monetized through listener support and potential ad placements.

• Social Media Growth: Expands audience reach, strengthening her influence and monetization opportunities.

• Brand Partnerships and Speaking Engagements: As a recognized voice in Canadian media, she engages in public speaking, interviews, and collaborations.

This approach mirrors the trend of journalists moving toward creator-driven journalism, where audience trust and direct support are key to sustainability.

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Public Attention and Controversy

Rachel Gilmore’s outspoken style has attracted both admiration and criticism. Some of her commentary on Canadian politics and public figures sparked heated reactions, leading to:

• Online harassment and backlash from political opponents.

• Discussions in Canadian media circles about the challenges women journalists face online.

• Increased visibility as a journalist who is unafraid to take strong positions.

Despite these challenges, Gilmore has continued to grow her independent platforms, demonstrating resilience and adaptability in Canada’s tough media environment.

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Rachel Gilmore’s Role in Canadian Media Today

Rachel Gilmore is part of a larger shift in journalism where independent voices challenge traditional news organizations. Her presence is important because:

• She connects directly with audiences through digital-first platforms.

• She represents a new model of journalism that mixes business entrepreneurship with reporting.

• She highlights the growing demand for authentic, critical voices in Canadian politics and society.

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Here’s a full overview of Rachel Gilmore’s official social media accounts in English, based on publicly available sources:

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Rachel Gilmore Social Media Accounts

FAQ

1. Who is Rachel Gilmore?
She is a Canadian journalist and independent media creator, known for her newsletter and podcast Bubble Pop.

2. What topics does she cover?
Mostly Canadian politics, social issues, misinformation, and cultural commentary.

3. How does she fund her journalism?
Through subscriptions on Substack, podcast monetization, and digital audience support.

4. Why is she sometimes controversial?
Her outspoken commentary on Canadian politics has attracted both support and backlash.

5. What makes her different from traditional journalists?
She blends reporting with independent business strategies, making her less dependent on corporate media.